You searched for: "*"

The results has been filter on Authors containing Fernando Falcon.
ANA has found 1 results for you, in 97 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A cost effective approach for measuring out-of-home viewing

Even though the idea of a portable-only panel may seem appealing for its conceptual simplicity, a deeper analysis reveals a number of systematic drawbacks that may easily offset any advantages over fixed-meter panels.On the other hand, capturing the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Fernando Falcon
June 23, 2005
×

Citation

Falcon, F. (2005a, June 23). A cost effective approach for measuring out-of-home viewing. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/a-cost-effective-approach-for-measuring-out-of-home-viewing